In the Colorado Springs marketing landscape, no one provides a better pulse of the current marketing climate than the local newspaper, the Colorado Springs Gazette. Across the country, local daily newspapers are folding as their readers continue to age and a younger, more web savvy generation reads national and international news exclusively online. Many people are starting to send the paper to the recycling bin before it even hits the coffee table. Maybe you’re even running ads for your business in the Gazette without subscribing to the paper yourself.
Advertisers continue to direct larger and larger shares of their marketing dollars towards more targeted marketing efforts like Pay-per-click advertising and Google Places optimization that provide higher ROI. The Colorado Springs Gazette, amazingly, is one of the few local papers that has managed to emerge from their Chapter 11 bankruptcy filing partly because of their ability to offer online Colorado Springs marketing tactics for LOCAL businesses.
WSI provides local Colorado Springs marketing professionals with an arsenal of tools to get ahead of the curve by expertly executing localized internet marketing campaigns. This means cutting the advertising spending that feels like a “throw it against the wall until it sticks” marketing approach like yellow pages and print advertising and instead focusing fewer dollars on more measurable and profitable online marketing with a firm right here in Colorado Springs.
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