Blog

Corporate Travel Agency Retains WSI to Advance Online Presence

Jeremy Howard - Friday, April 20, 2018

TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry's most seasoned travel consultants, who bring a combined 128+ years of expertise to the table.

How the WSI & TravelManor Journey Began
When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency's website:

-The homepage layout was revised for optimal conversion.

-Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.

-Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.


Next up: An Effective Pay Per Click Campaign
WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results.

The Power of A Content Marketing Plan
At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks.

To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more.

Social Media Selling
WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting.     

Underpinning the Plan
As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on Wordpress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof.

What The Future Holds
TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find.

Production Automation Company Reinitiates SEO with WSI

Jeremy Howard - Saturday, April 07, 2018



WSI Digital Marketing has recently re-established our SEO initiative with Systematic Automation Inc., the industry leader in production automation for over 35 years.


Systematic Automation manufactures and designs screen printing machines, UV curing systems, flame treatment systems and vacuum tables.  They offer customized solutions that ensure the machines fit the specific needs of the client. All systems are manufactured and designed at the Systematic Automation headquarters in Farmington, CT.  Their products are made to last a lifetime and are sold to companies around the world.


The high quality of Systematic Automation products is the result of truly innovative design, strict process control, and continual product improvement.  Systematic Automation produces more models of screen printing machines than any other company in the world.


On page SEO for Systematic Automation is complete and you can see examples of SA’s optimized pages here:


https://www.systauto.com/screen-printing-machines/

https://www.systauto.com/screen-printing-machines/automatic-screen-printing-machines/

https://www.systauto.com/vacuum-tables/

https://www.systauto.com/vacuum-tables/cnc-vacuum-table/

https://www.systauto.com/vacuum-tables/vacuum-chuck

https://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system

https://www.systauto.com/products/flame-treatment-systems/flame-treatment-machine



The off-page optimization is ongoing for Systematic Automation.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features of products, how to find the right value for the product you are looking for, to even how to find the right machine for your use case.  

These combined on-page and off-page optimization efforts should continue to move Systematic Automation up in the rankings, just as it has in the past. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/production-automation-company-reinitiates-seo-wsi/

Palms Trading Company Partners with WSI to Increase their Sales through SEO

Jeremy Howard - Tuesday, March 20, 2018

Palms Trading Company carries a vast inventory of authentic Native American jewelry, Southwestern Indian pottery as well as Native American rugs for sale. They offer one-of-a-kind unique pieces that you’ll not find anywhere else. Visit Palms Trading Company and experience the magic of Southwest art!

Palms Trading Company partnered with WSI, one of the largest digital marketing networks in the world to improve online awareness & enhance sales.

Below mentioned are some example pages from the initial optimization:

https://www.palmstrading.com/turquoise-native-jewelry/

https://www.palmstrading.com/navajo-jewelry/

https://www.palmstrading.com/authentic-native-jewelry/

https://www.palmstrading.com/nativeamerican-turquoise-necklaces/

https://www.palmstrading.com/turquoise-native-rings/

https://www.palmstrading.com/nativeamerican-turquoise-earrings/

After the On page optimization is complete, we’ll work on the Off page plan. The initial Off page strategy includes creating quality backlinks for the website along with content marketing which includes syndicating blogs on high authority sites such as WordPressWeeblyBlogger, Tumblr and Medium.

Monthly reporting will be conducted to monitor the performance of the website. SERP rankings, organic visitors to the optimized pages etc will be tracked to keep the client informed of the progress we are making.

With a conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores.

WSI has over 1,000 offices in 81 countries around the globe. For more details about our services including PPC, SEM, SMO; please feel free to contact us!

The blog was originally posted at: https://www.wsiwebenhancers.com/palms-trading-company-partners-wsi-increase-sales-seo/


Ottawa Based Hearing Clinic Hires WSI to Build Online Presence

Jeremy Howard - Wednesday, March 07, 2018


Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs.

Established in 2017 the Echo team new early on that in order to grow their business and compete successfully, it needed not only a strong online presence, but also a unified brand presence across all online platforms that not only draws in a steady flow of inquiries but also validates and answer its consumers questions.

For this, Echo turned to the SEO experts at WSI eStrategies in Ottawa.

WSI’s first focus was on keyword research. This allowed us to find new niche areas to focus and was the foundation on building out our Hearing Solutions and Products page.

We then Optimized 5 key English Webpages including the following:

Hearing Clinic Orleans - https://www.echoaudiology.com/

Orleans Audiologists - https://www.echoaudiology.com/our-audiologist-team-orleans/

Hearing Tests - https://www.echoaudiology.com/hearing-tests-adults-children/

Hearing Aids - https://www.echoaudiology.com/digital-hearing-aid-solutions-orleans/

Hearing Solutions - https://www.echoaudiology.com/services/

As well the WSI team Optimized 2 French Web pages:

Audilogie Orléans - https://www.echoaudiology.com/fr/accueil/

Audiologiste Orléans - https://www.echoaudiology.com/fr/notre-equipe-audiologiste-orleans/

Within only 4 month, we are please to see a number of our chosen keyword to hit the first page of Google. Web traffic is seeing a steady increase month over month as we drive more and more visitors to the site not only using search, but social media and an education focused content marketing and syndication strategy on web 2.0 sites such as:

Wordpress - https://echoaudiology.wordpress.com/

Tumblr - echoaudiology.tumblr.com

Weebly - https://echoaudiology.weebly.com

Video creation and syndication as well as image sharing, directory submissions, social bookmarking and local citation listings have also played a role in moving the needle and building the needed authority to show results.

WSI eStrategies in Ottawa looks forward to our continued success with this new local business aimed at improving everyone hearing health.

This blog originally appeared here at: https://wsiestrategies.com/ottawa-based-hearing-clinic-hires-wsi-build-online-presence/


New Mexico University continues partnership with WSI for SEO and content marketing

Jeremy Howard - Tuesday, March 06, 2018


WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.


ENMU has worked with WSI for over two years to improve its online visibility to prospective students.  WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus.  After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:


Bachelor of Applied Arts and Science:

https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/bachelor-applied-arts-sciences-baas


Bachelor of Fine Arts, Design:

https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/bfa-design


Financial Planning Certificate Program:

https://www.enmu.edu/academics/degrees-programs/graduate-programs/certificates/financial-planning-certificate-program


CDIS / Speech Pathology Program:

https://www.enmu.edu/academics/degrees-programs/undergraduate-degree/bachelor/speech-pathology-courses-online


Masters in Education Administration:

https://www.enmu.edu/academics/degrees-programs/graduate-programs/online-masters-in-education-administration


ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This blog was originally posted at:  https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/


Luxury Furniture Company Partners with WSI to Expand Online Presence

Jeremy Howard - Monday, March 05, 2018



Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands.  Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years.   Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement

Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:

Luxury Furniture   

Interior Designers and Decorator 

Italian Furniture Store  

Hancock and Moore Furniture  

Stickley Furniture  

Luxury Living Room Furniture  

Marge Carson Furniture  

Century Furniture  

Furniture Upholstery   

Their website went through a thorough on-page optimization for these keywords with focus on the following pages:

https://www.vonhemertinteriors.com/

https://www.vonhemertinteriors.com/Bedroom.inc

https://www.vonhemertinteriors.com/designservices.inc

https://www.vonhemertinteriors.com/von-hemerts-exclusive-italian-furnishings/brand-type.aspx

https://www.vonhemertinteriors.com/hancock-and-moore/brand-type.aspx

https://www.vonhemertinteriors.com/stickley/brand-type.aspx

https://www.vonhemertinteriors.com/LivingRoom.inc

https://www.vonhemertinteriors.com/marge-carson/brand-type.aspx

https://www.vonhemertinteriors.com/century-furniture/brand-type.aspx

https://www.vonhemertinteriors.com/furniture-upholstery.inc

Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts.  These high-quality blogs posts will be syndicated to Google+,Tumblr, Wordpress, Weebly, and Blogger which is expected to drive their search rankings improvements.  Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/luxury-furniture-company-partners-wsi-expand-online-presence/ 


Covenant Schools Associates with WSI for their Marketing Success

Jeremy Howard - Tuesday, February 27, 2018

Covenant Schools is a Christian preschool which offers 5 different educational programs for children to encourage their healthy development.

The educational curriculum at Covenant Schools encloses academic learning which includes language, arts, science, and social studies. Apart from the curriculum, the safe & enriching environment provides a stepping stone to future success of kids.

Covenant Schools hired WSI to improve their online visibility and presence so that they could help more kids spread their wings of success with WSI’s help.

The following SEO pages have been optimized with relevant keywords for their website:

https://www.covenantschools.com/daycare-in-rio-rancho/

https://www.covenantschools.com/daycare-albuquerque/

https://www.covenantschools.com/child-care-in-rio-rancho/

https://www.covenantschools.com/child-care-albuquerque/

https://www.covenantschools.com/preschool-rio-rancho/

https://www.covenantschools.com/preschool-albuquerque/

With the SEO optimized pages now up on the site, the off page optimization is ready to get started.  The initial Off page plan includes citation building, content creation and syndication on high authority blogging sites like WordPressWeeblyBlogger, Tumblr and Medium.

Each month, SEO success will be monitored and tracked carefully. Monthly reporting will be done to keep the clients informed of the progress made. Our main aim is to increase the rankings and visibility along with bringing relevant traffic to the website.

Get in touch with us if you’re looking for various other marketing strategies including PPC, SEM, and SMO. Contact us for a consultation.

This blog post originally appeared at: https://www.wsiwebenhancers.com/covenant-schools-associates-wsi-marketing-success/


Balloons Above the Valley Partners with WSI to Grow Online Flight Bookings

Jeremy Howard - Monday, February 26, 2018

Balloons Above the Valley, based in Napa California, has partnered with WSI to design and develop a new, engaging website with the goal to attract more online visitors and drive more online bookings for their hot air balloon flights. The company began flying above the Napa Valley in 1975 when there were only a few vineyards and is now famous for providing flights in the largest hot air balloons in North America. Balloons Above the valley is offering a wide range of flight options:

balloon flights

balloon flight plus champagne brunch at the Michelin awarded C Casa

balloon flight plus champagne brunch plus wine tour

•2-day balloon ride plus wine tour package from San Francisco.

In addition, private or group packages are available for company outings, bridal parties, families and friends. To surprise someone special, gift-certificates are offered year-round, very often at special, discounted prices around the holidays.

The new, mobile responsive website was launched in February of 2018. Built on the WordPress platform, the site was designed to create excitement with website visitors and to make it easy to book the different balloon flight packages with just a few clicks online. The website is SEO optimized, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.comBlogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, organic visits and online bookings for the different fight options.

This post originally appeared at https://wsinextgenmarketing.com/balloons-above-the-valley-partners-with-wsi/


Wire Mesh Manufacturer Chooses WSI to Expand Online Presence

Jeremy Howard - Thursday, February 22, 2018


California Wire Products, Corp. known as Ca-Wire is the West Coast leader in the manufacturing of woven wire products since 1948.   For over 70 years, they have proudly manufactured handcrafted custom quality products such as woven wire mesh partitions, handrail panels, security cages, and storage lockers for their customer’s needs.  California Wire Products works with general contractors, architects and commercial developers to closely understand their project needs and deliver the best product solution.  Their custom design services use 3D technology for better visualization of custom designs and to ensure their customers projects unique specifications have been met.  This technology allows Cal-Wire to offer their clients superior results.


In 2017, California Wire Products hired WSI Digital Marketing to improve their visibility and prominence in online search.  After an extensive keyword research, the following keywords were selected and the on-page website optimization was completed.  A few of the keywords that the SEO work will be focused on are:


Welded Wire Mesh - https://cawire.com/welded-wire-mesh/

Wire Mesh - https://cawire.com/wire-mesh/

Infill Panels - https://cawire.com/infillpanels/

Safety Machine guarding - https://cawire.com/quality-machine-guarding/

Safety Pallet Rack Backing - https://cawire.com/safety-pallet-rack-backing/

Window Guards - https://cawire.com/window-guards/

Commercial Storage cages - https://cawire.com/cages-for-commercial-storage/

Specialty TA-50 military lockers - https://cawire.com/specialty-lockersta-50/



Currently, WSI optimizing Ca-Wire’s online presence through off-page optimization through extensive link building and ongoing blogging efforts.  In just the first few months of SEO the website as received a strong influx of leads and customer inquiries. These high-quality blogs posts will be syndicated to Tumblr, Wordpress, Weebly,& Blogger to drive their search rankings visibility.



This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/wire-mesh-manufacturer-chooses-wsi-expand-online-presence/


blooms by Country Greenery Engages WSI to Build New Website and SEO Services

Jeremy Howard - Wednesday, February 21, 2018

blooms by Country Greenery, based in Cape May County New Jersey, engaged WSI to build a new optimized website and provide SEO services to increase their brand presence online, promote their services as the leading wedding florist in cape may county, and, stay connected to their customers.blooms sister company, Country Greenery,  also recently engaged WSI to build a new website and boost SEO.  


blooms owner Karin Parker is the floral designer and creative force  behind every aspect of the bride’s special day.  In addition, blooms provides flowers for parties, celebrations and special events throughout Cape May County, NJ.


The new responsive website was launched on Jan. 10, 2018 on the WordPress platform.  The site is designed to capture the beauty and floral design talents of blooms owner;  highlight the scope of their floral services, and, feature the many happy clients that have used blooms for special events and weddings.


In addition to off-site SEO, WSI also provides a monthly blog cadence featuring wedding topics, cut flowers, and creating stunning wedding photos with flowers.  Blogs will also be posted on social media sites FB as well as Twitter, and, platforms, WordPress.com Tumblr.com


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