WSI PPC (Pay Per Click Advertising)

As PPC experts, we combine the art and science of pay- per-click advertising campaign development and optimization to deliver outstanding return on investment.

Our PPC advertising services drive immediate traffic to your site

PPC advertising is one of the most potent marketing tools for businesses today because you can completely customize it in terms of placement, message and budget. It is such an effective way of directing targeted traffic to your website that most of the billion-dollar companies like Google, MSN and Yahoo! derive more than 90% of their revenues through PPC advertising.

Want to know how you can maximize your ROI and minimize your expenses while implementing your PPC strategy? Contact us today.

What exactly is PPC advertising?

When using search engines like Google, Yahoo! or Bing, searchers see “organic” search results as well as "sponsored" results.  The sponsored results are PPC advertisements, as show in the following screen shot. 

In order to display these ads you don't have to depend on your rankings. Within days of launching a new website you can start deriving traffic from major search engines through various PPC campaigns.

Different websites and search engines follow different models of PPC advertising.  You can either bid on various places or you can pay a fixed rate: it depends on the website where you are running your PPC campaign.  For instance when you advertise on Google and its related websites you can bid for the first place, the second place, the third-place or whatever place you feel like (it depends on your budget and the amount of money your competitors are ready to pay for the same spot).

How WSI can make your PPC campaigns less expensive and more effective.

Running a PPC campaign can be tricky and quite expensive.  You normally don't run PPC campaigns for single keywords or search expressions. A typical WSI campaign will have upwards of 1,000 keywords, all bidding different amounts to maximize efficiency.  The number of qualified clicks that you get depends on:

• The placement of your advertisement as determined by the bid amount
• The copy of your advertisement
• The keywords you are targeting

In addition to managing the complexity of keyword selection, bid amounts and advertising copy, choosing the right engines and locations can be an onerous task. For example, you can choose among:

• Search engines like Google, Yahoo! and Bing (and other niche search engines)
• Websites and blogs running AdSense, Yahoo! search marketing, Bing Ad Center advertisements
• Websites and blogs running 3rd-party ads to PPC brokers or directly

In order to be successful you have to manage your PPC campaigns over a broad spectrum of choices.  This can become a time-consuming and expensive affair for a company who doesn't have enough experience in PPC advertising.
WSI combines the knowledge of over 300 certified AdWords experts, with the experience of running thousands of campaigns around the globe, and an optimization technology platform that makes 76,000+ adjustments to bids, keyword selection and placement each month in order to maximize your businesses return on advertising spending.

Contact us today to know more about how we help businesses drastically bring down their PPC advertising costs by thoroughly optimizing their campaigns.
As your qualified PPC campaign managers WSI Expert Internet Marketing can help you

• Recognize less competitive but more effective keywords
• Manage your campaigns for different keywords and landing pages
• Manage your bidding to improve your click-through rate and bring down your per-click cost at the same time
• Analyze your PPC campaigns statistics and make modifications accordingly
• Create compelling headlines and copy to draw more traffic at a lower cost

So don't wait; Contact us today.  Your cost escalates with every wrong click you get through your PPC campaign