Does your business have all the customers it can handle? Most don’t. A WSI internet marketing consultation starts with determining how to profitably generate more leads and customers for your business. Contact WSI for a free lead generation consultation today.
Online Brand Credibility
Your business is no longer evaluated based upon its physical appearance, but rather by how credible your internet marketing is perceived online. Your web design, customer reviews, videos, blog posts, and social media pages all need to be up to today’s standards or you will be passed by.
Online Customer and Prospect Communication
Do you have a strategy for converting leads into new customers, and current customers into real business advocates? A WSI internet marketing consultation can show you how to leverage the power of e-mail marketing to nurture your leads and cultivate your customers.
We are SEO experts. A rigorous process, upfront benchmarking, and ongoing reporting differentiates WSI SEO approach from our competition.
Comprehensive SEO services that get results
Our proprietary SEO approach makes a complex process comprehensible and accountable. There is no magic in SEO, just hard work and diligent effort combined excellent key word research and sound optimization strategy.
Critical SEO Ranking Factors
Two overarching factors determine where your site will show up in the SEO rankings: Relevance and Popularity.
Relevance is all about having content that the engines deem relevant to what the searcher is presumed to be looking for. If you want to rank for the term "Colorado Springs SEO"for example, your site better have some good content about Colorado Springs SEO. Optimization for relevancy is sometimes referred to as "On-Page" optimization because it takes place on your web page.
Popularity -Once you pass the relevancy test, the engines will then compare your site to other sites that also have content for the keyword you are trying to rank for to see which one is more "popular". The proxy used for popularity is in-bound links coming from other sites around the internet. For example, if another site referred back to this page with a link using the anchor text "Colorado Springs SEO" the engines would presumes this page to be a source for learning about Colorado Springs SEO. If there are 100 such links, the engines really think this page must be relevant for that search and push it up to the top of the rankings. Optimization for popularity is sometimes referred to as "Off-Page" optimization because it takes place off of your website.
SEO Keyword Research
Selecting the key words to optimize for is the first and perhaps the most important step in SEO. Optimize for a keyword that has too much competition and you could be optimizing for a very long time indeed. Optimize for a keyword that has too little search volume, and you will rank, but you will not generate significant amounts of volume. The following graph shows the tradeoff between too much competition and too little volume:
Comprehensive SEO Process
The key to effective SEO is following a disciplined process, and tracking and reporting the results. Course corrections can be made along the way based on the results. The WSI Colorado Springs SEO process includes the following steps:
Pre-optimization site assessment – to identify any technical issues that may be preventing a site form being indexed
Keyword analysis & recommendation – to pick the ideal keywords to optimize for
Baseline ranking report – to identify where the site ranks before the SEO work begins
Installation of analytics – to properly measure traffic generated from the SEO
Site assessment report – to identify and design content and conversion issues that should be addressed
Content mapping – to align existing content with selected keywords and identify gaps and mismatches
Off page optimization strategy – To identify ways to generate in-bound links
Execution – develop content, build links, monitor and measure the results
Complimentary WSI SEO Competitive Analysis
How does your site rank organically versus your key competitors? Please call us at 719-633-1963 for a free SEO completive analysis report detailing the number of key words you are ranking for and the number of inbound links you have compared to the competition.