WSI Colorado Springs E-mail Marketing

We are local Colorado Springs E-mail marketing experts able to help you achieve your lead generation goals using prospect lead nurturing, as well as customer segmentation, up-sell and cross sell strategies. Call 719-633-1963 today for a free E-mail marketing audit.

WSI Colorado Springs E-mail marketing for prospects and customers

The internet marketing space is no longer a playground for amateurs. It is a fast-changing, advanced and high-profit arena for specialists and experts that practice the scientific discipline of online marketing. But that shouldn’t scare anyone away. On the contrary, E-mail Marketing is one of the strongest ways for to move people along the continuum of building a relationship with your business:

Prospects almost never buy right away. Why not?

E-mail lead nurturing is the art of having a conversation with your prospects while they are thinking about buying. So what message should you offer your prospects? Here is a hint – it is not "Buy Now!" A prospect is considering his or her options, comparing your business to your competitors, and weighing the pros and cons. By offering a "Buy Now" message, you actually get in the way of the prospect making a considered decision.
The proper messaging to a prospect should be 98% education and 2% sales. By offering your prospect an educational message that helps in the consideration process, you do the prospect a service, and thereby win some points. Professionally researched and written copy, combined with a professionally designed and graphically appealing look and feel, is the most effective way of converting prospects into customers.

What customers want

Customers, as opposed to prospects, have already made a buying decision, and know your business. They want to be treated like the valuable asset they are, and not as a commodity. Sending out "e-mail blasts" that treat all customers the same simply causes irritation over time. By segmenting customers, and providing them with well-timed offers, targeted up-sells,  and relevant cross-sell suggestions based on what your business knows about them, provides a service that helps turn customer into fans

A well thought out customer segmentation strategy can increase sales for existing customers by up to 35%.  An amateur e-mail blast strategy can reduce it by the same amount. Which approach makes more sense for your most valuable asset?

To learn how to leverage the science e-mail marketing in your business, please Contact Us or call 719-633-1963.