Colorado Springs SEO

We are local Colorado Springs SEO experts. A rigorous process, upfront benchmarking, and ongoing reporting differentiates WSI Colorado Springs SEO approach from our competition.

WSI Colorado Springs SEO services for local businesses

Our proprietary SEO approach makes a complex process comprehensible and accountable. There is no magic in SEO, just hard work and diligent effort combined excellent key word research and sound optimization strategy.

Critical SEO Ranking Factors

Two overarching factors determine where your site will show up in the SEO rankings: Relevance and Popularity.

Relevance is all about having content that the engines deem relevant to what the searcher is presumed to be looking for. If you want to rank for the term "Colorado Springs SEO" for example, your site better have some good content about Colorado Springs SEO. Optimization for relevancy is sometimes referred to as "On-Page" optimization because it takes place on your web page.

Popularity -Once you pass the relevancy test, the engines will then compare your site to other sites that also have content for the keyword you are trying to rank for to see which one is more "popular".  The proxy used for popularity is in-bound links coming from other sites around the internet. For example, if another site referred back to this page with a link using the anchor text "Colorado Springs SEO" the engines would presumes this page to be a source for learning about Colorado Springs SEO.  If there are 100 such links, the engines really think this page must be relevant for that search and push it up to the top of the rankings. Optimization for popularity is sometimes referred to as "Off-Page" optimization because it takes place off of your website.

SEO Keyword Research

Selecting the key words to optimize for is the first and perhaps the most important step in SEO. Optimize for a keyword that has too much competition and you could be optimizing for a very long time indeed. Optimize for a keyword that has too little search volume, and you will rank, but you will not generate significant amounts of volume. The following graph shows the tradeoff between too much competition and too little volume:

Comprehensive SEO Process

The key to effective SEO is following a disciplined process, and tracking and reporting the results.  Course corrections can be made along the way based on the results.  The WSI Colorado Springs SEO process includes the following steps:

1. Pre-optimization site assessment – to identify any technical issues that may be preventing a site form being indexed
2. Keyword analysis & recommendation – to pick the ideal keywords to optimize for
3. Baseline ranking report – to identify where the site ranks before the SEO work begins
4. Installation of analytics – to properly measure traffic generated from the SEO
5. Site assessment report – to identify and design content and conversion issues that should be addressed
6. Content mapping – to align existing content with selected keywords and identify gaps and mismatches
7. Off page optimization strategy – To identify ways to generate in-bound links
8. Execution – develop content, build links, monitor and measure the results

Complimentary WSI Colorado Springs SEO Competitive Analysis

How does your site rank organically versus your key competitors? Please call us at 719-633-1963 for a free SEO completive analysis report detailing the number of key words you are ranking for and the number of inbound links you have compared to the competition.