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Tips to Design Waterproof Enclosures for Your High Performance Products

Tom Kuthy - Sunday, April 23, 2017

Waterproof electronic enclosures are a gold standard in virtually every industry. From smartphones and wearables to underwater cameras—customers are extremely concerned about the waterproof rating as it affects both performance and durability. Having assembled circuit boards for a wide range of applications, we highly recommend getting your enclosure design right the first time. This will avoid the risk of ruining an expensive prototype and delaying your product launch.

3 Important Considerations for Full Electronic Enclosure Assembly

  • Waterproof ratings – Engineers are often confused about what rating to look for in a waterproof enclosure. Typical “waterproof” IP ratings are:
    • IP65 – Protect against water jets projected from a 6.3mm nozzle
    • IP66 – Protection against powerful water jets from a 12.5 mm nozzle
    • IP67 – Protection against immersion/submersion to a depth of 1m

Our PCB assembly specialists suggest considering the environment in which your product will be used and then testing electronic enclosures for both static and water jet pressure to be absolutely safe.

  • Choosing a seal that works – Seals and gaskets create a barrier between housing and enclosure. Being a critical factor in water resistance, it is important to select one that will suit the product environment. Performance requirements such as water spray or submersion determine the sealing material, hardness and design elements. Custom designs and the right material can help achieve the desired compression and thickness while solving any shape-related problems.
  • Prototype assembly and testing recommendations: Select a lower resolution material to check aesthetics and test the fit and function of your prototypes. This can help reduce cost. For the waterproofing test, you will have to use high resolution materials to ensure proper sealing. For high pressure sealing, we recommend CNC machining. This will guarantee surface control quality prior to testing the prototype for water resistance.

We are happy to provide a layout review and manufacturing feasibility assessment of your electronic box builds and enclosure designs to help you reduce the risk of rework.

Electronic Enclosure Assembly at Our ESD-Controlled Facility

Rely on Power Design Services for cost-effective electronic boxes and enclosure builds. Our veteran engineers handle the most complex design and manufacturing projects, meeting your specifications and timelines.

From design assistance to warehousing, shipping and inventory control, we offer complete solutions to save you time and money. Our 13,000-sq. ft. ESD-controlled facility is equipped with the latest PCB assembly equipment and follows stringent quality standards to ensure accuracy and reliability. Strategically located near San Jose Mineta International Airport, we ensure quick turnaround for customer orders.  We offer quotes in 4 hours and 24-hour order fulfillment for time-sensitive projects.  Pickup and delivery in Silicon Valley is also available.

From PCB prototypes to quick turn assemblies and volume runs, we provide high quality, fully finished housings ready for final assembly of your equipment. Our operations are ISO-9000 and ITAR certified.

Request a quote for electronic enclosures. Call Power Design Services at 408-437-1931 today to find out more about electronic enclosure assembly considerations.


Originally posted at http://www.powerdesignservices.com/full-electronic-enclosure-assembly-considerations/

Oswalt Restaurant Supply chooses WSI for Search Engine Marketing

Tom Kuthy - Friday, April 14, 2017

Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign.  Oswalt Restaurant Supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience.   Oswalt also provides expert commercial kitchen design and construction services.  Small differences in kitchen design can have a large impact on restaurant efficiency and profitability.    Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency. 

The services and products provided by Oswalt Restaurant Supply include:

Restaurant Supply Store items from tableware and glassware to furniture and textiles.

Kitchen Supply Store items including cutlery, bakery supplies, and storage essentials.

Restaurant Equipment including commercial stoves, food prep equipment, ice makers, and dishwashers.

Commercial Refrigerators of the size and type to meet all restaurants needs.

Commercial Kitchen Equipment such as char broilers, microwaves, fryers, heat lamps, and more.

Restaurant Design services including kitchen layout, vent hoods for proper air flow, utility placement such as gas, water, electricity, and more

How WSI’s SEO works for Oswalt Restaurant Supply

As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services.   In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly, Usite, and Google+.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest and most innovative Internet Marketing Agency with a presence in over 80 countries and every state in the USA.   We truly provide global knowledge and influence for the benefit of Local businesses.   The association of independently owned WSI offices provides the world’s leading Internet Marketing experts.   To learn more contact WSI AimHigh Marketing today.

This post was originally published on the following website:  http://wsiaimhigh.com/our-blog/oswalt-restaurant-supply-chooses-wsi

Three Assisted Living Communities Increase SEO Effort

Tom Kuthy - Saturday, April 08, 2017


WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US. 

MorningStar Senior Living provides various living options such as independent living, assisted living, memory care and respite care in 20 communities across six states.  They strive to create a true home where residents can enjoy their retirement years as carefree as possible.  Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with the first several MorningStar communities, WSI has now provided SEO for nine communities in four states. Recent efforts include MorningStar of Boulder, MorningStar of Sparks, and MorningStar at Jordan.

See examples of the on-page optimization here:

Sparks, Nevada

Retirement Communities Reno NV

Boulder, Colorado

Assisted Living Boulder

Assisted Living Communities

Senior Living Communities

Centennial, Colorado

Assisted Living Centennial CO

Senior Living Communities

Memory Care 

The off-page optimization is ongoing for all of these communities.  In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts for several communities.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.  See examples of some of the blogging activity on Tumblr, WordPress, Weebly and Blogger

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

Offshore Software Development Company Expands SEO Efforts with WSI

Tom Kuthy - Friday, April 07, 2017

Velocity Partners, a Seattle-based offshore software development company has agreed to expand its SEO efforts with WSI.  Velocity has a large team of South American developers and engineers, who use Agile software development techniques to deliver world class programming services to companies of all sizes. The expansion is designed to focus off page optimization on additional keywords that more narrowly describe what Velocity does, and what velocity is.    The following pages and keywords are the new focus for the engagement:

Outsource Software Development

South America Software Development

Agile Offshore Development

Nearshore Software Development

Offshore Software Development Services

Custom Web Application Development

Outsource App Development

Offshore Application Development

Argentina Software Outsourcing

Going forward, this expanded effort will focus on the creation and syndication of various types of off page content with links back to the above pages.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  As this effort unfolds, Velocity expects to see their brand at the top of the results for these additional keywords.

WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Tom Kuthy - Saturday, March 25, 2017


Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets.  Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site.  For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants.  This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in. 

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

Woodford Yard Hydrant

Woodford Hydrants

Woodford Y-34

These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online.  For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts. 

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!

Screen Printing Equipment Manufacturer Engages WSI for SEO

Tom Kuthy - Saturday, March 25, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program.  Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is.  WSI added or optimized a total of 10 pages in the site designed to rank for specific terms.  The following pages and keywords are covered in this phase of the implementation:  

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.

Great Western Flooring -Carpet & SEO

Tom Kuthy - Tuesday, March 21, 2017

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them. 

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

frieze carpet 

patterned carpet

wool carpet

plush carpet

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years.  Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Tom Kuthy - Thursday, March 16, 2017

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business.  A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.

This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

Premiere HOA Association Management Software Company Chooses WSI to Expand Online Presence

Tom Kuthy - Thursday, March 16, 2017

Asyst Data Group is the world’s premiere HOA management software option for all-in one housing and community oversight. A plugin based system allows Asyst software to be tailored to a wide variety of needs and situations, including modules for property management accounting software, collections, payables, problem tracking, community elections, homeowner inquiries, and more. A property management app also allows community managers access to keep tabs on their properties from anywhere, at any time. 

Since 1992, Asyst Data Group has provided the most advanced and complete property management software.  In 2016, Asyst Data Group hired WSI Digital Marketing to improve their visibility and prominence in online search to reach more community and CID managers.  After an extensive keyword research, 10 keywords were selected and the website was optimized.  A few of the keywords that the SEO work will be focused on are:

Association Management Software

Online Property Management Software

Condo Management Software

HOA Accounting Software

Currently, WSI is currently expanding Asyst Data Group online presence through off-page optimization through extensive link building and ongoing blogging effort.  These high-quality blogs posts will be syndicated to Google+, Tumblr, Wordpress, Weebly, Blogger and ISSUU and are expected to drive their search rankings improvements.

This post originally appeared here: www.wsidigitalmarketingexperts.com/asyst-data-group-chooses-WSI

Playground Equipment Company Engages WSI For SEO and PPC Marketing

Tom Kuthy - Friday, March 10, 2017

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company.  Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website.  Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. 

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

 

 


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