WSI Digital Marketing has recently launched a SEO initiative for a 2nd location of MorningStar Senior Living, a network of senior living communities located in the Western US.
Our first implementation for the Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, continues in the off page optimization phase and all signs are positive. Rankings, visits and conversions are all up.
The 2nd location, MorningStar Senior Living of Sparks, is located in Sparks, NV near the city of Reno. The Sparks location offers independent living, assisted living, memory care and short term care. Their goal is to create a true home where residents can enjoy their retirement years as carefree as possible.
To begin optimizing the Spark pages we chose keywords based on relevance and search volume thorough comprehensive key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category. URLs were changed or created for new pages and new SEO friendly copy was written.
See the live pages here :
- Assisted Living Reno NV
- Senior Living Reno NV
- Independent Living Reno NV
- Assisted Living Sparks NV
- Memory Care Reno
The optimized pages have been live for only a short time and already the organic footprint of the Reno-Sparks pages is growing stronger. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPress, Weebly and Blogger would accelerate these trends.