Internet marketing attempts to increase customer loyalty over time by building brand awareness and engagement. When we look at the pool of prospective customers, it is clear that turning the general public into an evangelist for your business does not happen overnight. Fear not, though, there are tools to encourage the customer to increase their loyalty at every level.
WSI marketing techniques move constituents of your brand through the following spectrum, by utilizing one or more the tools listed with each step:
1. Suspects: may or may not be aware that your product or service is an option. Solution: PPC advertising, SEO, and local maps listings to ensure you’re on their radar.
2. Prospects: familiar with your offerings and willing to give you a try, but not urgently. They need to be wooed. Solution: email marketing and targeted landing pages that address their needs.
3. Customers: primed and ready to become lifelong Fans. Solution: exclusive email marketing and social media engagement.
4. Fans: They love you, now give them the tools to spread the word. Solution: nurture them with social media, exclusive online content, and a lot of love.
By continuing to usher Suspects, Prospects, Customers, and Fans through this funnel, your Fan base is sure to grow inch by inch, and bring your revenue right along with it.