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WSI adds West Des Moines Area Community to SEO Project for Senior Living Chain

Tom Kuthy - Sunday, October 22, 2017


WSI Digital Marketing has recently launched SEO efforts for MorningStar Assisted Living & Memory Care at Jordan Creek, part of the MorningStar network of over 20 senior living communities.

Previously, WSI has optimized the web pages of the Boulder, Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings, Jordan and Bear Creek locations and all are showing excellent results. Based on these results, MorningStar has been continuously expanding its engagement with WSI, including the addition of Conversion Rate Optimization, and maintenance SEO for all communities.

For the Jordan Creek community on-page optimization, we focused on 5 pages on the MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Jordan Creek community here:

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/assisted-living-des-moines-ia-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/senior-living-west-des-moines-ia-amenities/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/senior-living-des-moines-ia-floor-plans

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/memory-care-west-des-moines-ia/

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan Creek that we are seeing at the other MorningStar communities.

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