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One Throat to Choke

Tom Kuthy - Friday, July 09, 2010

As a veteran marketer who spent many years on the client side, I know that one of the most frustrating aspects about working with agencies and consultants is a lack of clear accountability. For example, if you have a web developer, a PPC provider, and SEO provider and a PR agency handling your Social media strategy, who is accountable for the profitability of your overall Internet marketing efforts?

One answer is that they all are.  That may be true, but whose neck do you ring when your ROI starts to go down? Chances are the PPC provider will blame the web site developer for a low conversion rate. Or, the web developer will blame the PPC provider for picking the wrong landing page or keywords. Or, the SEO provider will blame the web developer for technical glitches in the site for a lack of indexing by the search engines. This list can obviously go on and on.  Unfortunately, when everyone is responsible, that usually means no one takes responsibility!

One of the most appealing aspects of the WSI business model is that the Internet Consultant, (i.e. ME) is responsible for 100% of a client’s Internet marketing success.  As a consultant, I work with business owners to identify their business objectives, and bring to the table those Internet marketing solutions that are most capable of delivering against those objectives.

With virtually every internet marketing tool available at my finger tips, I can offer my clients an integrated solution to meet their objectives and remain completely accountable for the results. When something goes wrong, my clients have “one throat to choke”.  However, it is my sincere wish, and tireless endeavor, that instead of having “one throat to choke” they have “one back to pat”, for doing a good job!

Tom Kuthy and WSI - A Great Combo for Internet Marketing

Tom Kuthy - Thursday, July 01, 2010
I want to kick this blog off with a little bit of background about myself and WSI. 

Having been in the marketing field for more than 25 years, and in the internet marketing field for the last 5, I am no stranger to creating winning marketing programs for both Fortune 500 companies and my own small businesses.  Earlier this year, I came across WSI, and man am I glad that I did!

WSI has 1100 independent internet Marketing consultants in 81 countries around the world. In addition WSI's 12 production centers that create web sites, conduct SEO, PPC, SMO, E-mail marketing and just about any other internet marketing service out there. If it is happening on the Internet, WSI has been involved, and has deep expertise.

When I evaluated the opportunity to join forces with WSI, I quickly concluded that if I combined my 25 years of marketing experience, with WSI's depth in technology, process, and experience across the world, I could offer un-paralleled Internet marketing consulting services to medium-sized businesses across the country..

So here I am.  I stand ready to help any marketers with the desire to grow his or her business by leveraging in the Internet.  I look forward to meeting all of the progressive marketers who want to capture the vast market that Internet offers over the coming months and years.

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