Once upon a time in the legal field, attorneys attracted new clients through referrals and by placing informative and visually appealing ads in the Yellow Pages. Although referrals remain an effective way to attract new clients, letting your fingers do the walking through the Yellow Pages no longer has any impact.
In the digital era, you have to build a website for your law practice that makes you stand out in the community and beyond.
One of the keys to developing a website for your law practice involves implementing search engine optimization (SEO) strategies. SEO for attorneys consists of many of the same strategies that businesses and low firms use to attract new clients and customers.
However, SEO for attorneys also requires you to implement a couple of unique strategies that keep your law practice busy.
Content is King
When you dive into learning about SEO, you might come across the phrase “content is king.” What does that mean for attorneys?
Whether you run a personal injury or criminal defense practice, the key to attracting new clients is to establish trust. How do you establish trust? You write about law topics that provide potential clients with helpful information.
Google uses a highly complex algorithm to rank web pages. One of the less complex metrics concerns content. Google awards businesses and law firms that upload helpful content that solves a problem for website visitors.
For example, if you practice family law, you can upload content that describes the different types of trusts. A criminal defense lawyer can discuss the meaning of the term “reasonable doubt.”
Discover Which Keywords Work Best for Your Law Practice
One of the services provided by WSI Digital Marketing is discovering the keywords that potential clients use in search engines to find your law practice. We discover keywords not for your entire website, but for each page of your website. The keywords that work best for your About Us page might not be the same keywords you should use for your service pages.
After we discover the keywords used by prospective clients to find you online, we then incorporate the keywords into the content you upload that helps you build trust with your website visitors. The keywords we incorporate must naturally fit within your content. Google penalizes business and law practices that overuse keywords, as well as force keywords into the content.
Enhance Each Visitor’s Experience
When potential clients access your law practice website, you want them to stay for a long time. The longer they stay, the more they learn about your legal skills and knowledge.
One of the top reasons why visitors leave websites is a poor user experience.
You want superfast loading times for each of your web pages. This includes mobile devices as well. Speed and mobile-friendly designs represent the two most important factors for delivering a superior user experience.
Build Links
This is where the digital marketing experts at WSI can make your law practice website stand out for Google’s algorithm. Internal links make it much easier for visitors to navigate your website and find the helpful information they need. External links improve your website’s credibility in cyberspace, as well as make your content more accessible for the potential clients that want to read it. WSI helps businesses and law practices add links that provide value for website visitors.
Google My Business
Google offers several effective tools that boost SEO for attorneys. Perhaps the most effective tool involves completing a Google My Business page. Google My Business provides you with another opportunity to place the right keywords into the content. You also get a boost in visibility. Creating a Google My Business page is not difficult to do. You simply have to complete every section with accurate information. For example, you need to present accurate information for the name, address, and phone number of your law practice.
Learn More About SEO for Attorneys
Google’s complex algorithm changes frequently. The SEO metrics used to evaluate the quality of your website today can change as soon as tomorrow. This is why law practices should find a partner that knows how to implement adaptive SEO strategies. At WSI Digital Marketing, we stay on top of the rapid changes made to search engine algorithms.
Take action today to get your law practice noticed online by potential clients. Schedule a free consultation with WSI Digital Marketing to learn more about implementing SEO for attorneys.
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