The one that got away.
You hear the phrase from anglers that sometimes stretch the truth about how big the prize was at the end of the line that got away. In the world of digital marketing, the one that got away refers to a potential customer. For manufacturers, the one that got away is almost always the biggest catch of the day, if not year.
Manufacturers often face complicated business transactions, as their target markets are extremely narrow and their sales cycles are as long as it gets. To overcome the difficult business environment, successful industrial companies turn to manufacturing SEO to attract new customers and keep current customers on the hook for repeat business.
SEO is short for Search Engine Optimization and according to a Google study, it is an online marketing tactic that is tailor-made for manufacturers. The leader in search engine traffic released a study that shows 71 percent of B2B buyers begin their searches by using an online search engine.
In other words manufacturing SEO can get your company noticed by more customer prospects.
What Are the Benefits of Manufacturing SEO?
Companies operating in the industrial sector typically complete big business transactions. Implementing SEO tactics can help your company acquire more of the sales pie.
Boost Your Search Engine Rank
Manufacturing SEO involves using the right search terms to attract potential customers. Also referred to as keywords, the search terms used by your customer prospects act as a magnet that draws them to your business website. You want your business to be visible to a larger base of customers, and manufacturing SEO tactics get the job done.
Google is by far the most popular search engine, which means you want your business to rank high on the pages that prospective customers access to find the right company that meets their purchasing needs.
Builds Trust
Once upon a time in the land of Internet marketing, manufacturing SEO was all about technical tricks that lured customers away from the competition. You might have heard about the importance of backlinks to trusted sources of information as one of the ways to improve manufacturing SEO.
Today the key for manufacturing SEO is to present content that helps B2B customers solve problems. For industrial companies, problems lurk around every corner, giving your manufacturing company the perfect opportunity to build trust by helping B2B customers solve difficult issues.
Adapt to Rapid Change
Manufacturers have to adapt to rapid changes in the B2B market. From dramatically ramping up production to dealing with supply disruptions, manufacturers face daily challenges that you do not find in other industries.
Adaptive manufacturing SEO can help your business keep moving forward with a much steadier hand behind the operational wheel.
Digital marketing gives you more flexibility when it comes to targeting your audience. Sprinkling a little SEO into the equation gives you even more flexibility to change course on a dime to reach more customer prospects.
Monitor Consumer Behavior
Manufacturing SEO will churn out a lot of numbers. Instead of being overwhelmed with the data, you can use it to keep track of how your target audience behaves when involved in the buying process.
When you access tools such as Google Insights and Google Analytics, you gain access to tools that provide you with valuable information. You learn what topics in the manufacturing industry currently trend online, as well as what your B2B customer prospects are looking for in terms of products.
Reach Mobile Device Users
If you have shopped for a product recently, you probably used your Smartphone to at least conduct research on the companies offering the product. The same shopping phenomenon has transformed the manufacturing industry. Even for high-ticket items, consumers spend time online with their mobile devices moving through the buying process.
Manufacturing SEO can turn your business website into a popular place for mobile users to visit.
Get Help with Your Manufacturing SEO
Despite the many benefits of manufacturing SEO, several challenges can make it a difficult digital marketing strategy to implement.
First, you have to avoid the highly technical jargon used to describe your products. SEO is about using the same keywords your potential customers use and they certainly do not use the same technical jargon that your company uses. Second, it can be difficult to acquire the backlinks required to increase your company’s credibility. Finally, the long sales cycles experienced by manufacturers can make manufacturing SEO less effective.
By working with a company such as WSI, you can reap the benefits of manufacturing SEO while preventing the challenges from hampering your efforts. Schedule a free consultation with WSI to learn more about how to get your manufacturing company noticed online.
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