WSI Digital Marketing has recently launched a SEO initiative for the Phoenix location of MorningStar Senior Living, a network of senior living communities located in the Western US.

The Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, offers seniors assisted living, memory care and respite care.  Their community boasts 80 graciously-appointed assisted living suites, as well as 30 beautiful and spacious private suites for those living with Alzheimer’s disease or other forms of dementia.

Using a highly focused strategy for optimizing the Phoenix location pages WSI will be conducting a measurable pilot program for possible future SEO efforts on the other communities’ pages.

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category.  URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages:

The optimized pages have been live for only a short time and already the organic footprint of the Phoenix pages is growing stronger.   During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPressand Blogger would accelerate these trends.